Abbey Magazine

Abbey Mag is a quarterly fashion publication based on the television series Downton Abbey. It explores themes of love, loss, and social change as British society shifted into the flapper era as a result of World War I.

Art Direction, Photography, Costume Design, Layout Design, Location Scouting, Photo Retouching, Typography, Videography

For the first stage of this project, I created a physical mood board to reflect my concept including various colors, textures, and symbols from Downton Abbey. Additionally, I collected inspiration from existing films, photographs, typefaces, and patterns into a digital mood board.

To depict the rise of the flapper era in the 1920s, I decided to have my spreads progress from modest to seductive from beginning to end. This included poses, outfits, type treatment, and photography.

Ideation

Sketching played a crucial role in visualizing costumes, layouts, and typography. I designed my model's outfits by collecting various fabrics from Goodwill and Joann Fabrics. After doing some location scouting, I came across Reynolds Mansion in Bellefonte, Pennsylvania, and decided to utilize their space. Photographing at the mansion presented challenges, including coordinating suitable times for the mansion, my model, and myself, as well as not having as much control over the lighting as I would in a studio space. However, the beautiful mansion really tied everything together in the end.

Process

Trailer Video

Select Photos

Model: Kira Smith

Location: Reynold’s Mansion