The Museum of Flight Rebrand
Tasked with giving The Museum of Flight a hypothetical rebrand, my group and I aimed to give the museum a fresh new look while still holding on to the museum’s dense history. This rebrand included advertisements, merchandise, signage, tickets, and social media.
Collaborators: Colette Albertson, Maddie Laufer, William Welsh
*Graphis New Talent 2024 Awards: Silver Award*
Branding, Social Media, Merchandise Design
Signage
Advertisements
Social Media
Tickets
Merchandise & Promotional Material
important part of our process. Once we had a direction, we worked together to sketch potential logos and explore different visual approaches. Much of our early inspiration came from aircraft anatomy, aviation badges, and vintage airplane seat patterns.
At first, we used playful primary colors to appeal to a younger audience. As the project evolved, we decided to remove color altogether and focus on creating consistency through a few key visual elements. Elements like dots and brackets became a core part of the brand, appearing in our logo system and across all deliverables to create a cohesive visual identity.
Process & Ideation
