Tabasco® Campaign
For this project, I was prompted to create a three-part social media campaign utilizing clever wordplay to sell a product or promote a company. The goal was to define a niche target demographic and gear all design choices towards them. I decided to use humor to market TABASCO® hot sauce to true crime podcast junkies in an Instagram campaign.
Art Direction, Photography, Photo Retouching
After sketching my ideas, I started making them come to life. To maintain the humorous theme, I gathered items to add to my evidence board, including TABASCO® packaging, fabricated security camera footage, and a receipt.
I opted to personify the TABASCO® bottle to add additional humor to the campaign. Along with this, I designed a fake crime-scene and incorporated fun wordplay using red string to continue with the already present red string trend, keeping a consistent mood.
