Nice Spice
Nice Spice is a bold and cheeky spice brand that reimagines spice packaging with personality and flair. My goal was to create a spice brand that brings joy and playfulness to the kitchen through bold visuals, witty messaging, and a fresh, modern take on spice packaging. After all, if spices are meant to add flavor to food, why should their packaging be bland and boring?
Brand Identity, Packaging Design, Photography
Brand Guidelines
The Exhibition
I began this project by developing a pitch presentation that outlined the research, concept, and creative direction behind Nice Spice. After many mood boards, mind maps, and deep Pinterest dives, I moved into the sketching phase to explore ways to bring the brand to life.
Once the branding was finalized, I applied it across packaging and various deliverables. I crafted custom wooden lids in the woodshop and sourced metal tins from a Penn State-owned business to complete the spice containers.
To tie everything together, I built a physical installation to showcase Nice Spice at our capstone exhibition, creating an immersive and tangible experience for viewers.
